Permanent Value

Planner’s Perspective

Nathaniel Ritchison
July 17th, 2009

Now, more than any other time in the last 70 years, people are reevaluating their investment and financial decisions. The concept of down-side risk has become a stark reality rather than just a catch-phrase. The time frame of investing has also become paramount as investors calculate how long it will take their portfolios to recover so they can calculate current and future income adjustments. Our job as financial planners is to help clients work through these issues and analyze each area of their financial life so they can make clear decisions that are compatible with their overall written financial plan. A financial planner specifically trained to address these concepts and ensure that each and every investment and financial planning decision is complementing your goals and helping you build a successful life.

Your investments are a key component of your financial situation—they provide the growth. But there are other areas of your financial life that can have an even larger impact. Financial planning is the process of wisely managing all areas of your finances so that you can achieve your financial dreams and goals. This includes not only managing the growth of your investments, but also preserving and growing your cash reserves. It involves protecting your family, your income, and your assets from risks, and minimizing your taxes and debts. A comprehensive financial plan will analyze all these areas and put you on a path to accomplishing your goals. Most people may not have the time, expertise, or desire to manage all these components of their financial life. That is where your financial planner comes in to help. He helps define goals, designs strategies and provides resources, like a team of experts in investment management, risk management, taxes and law, to help accomplish those goals.

In the financial services industry, there are over 300,000 people that call themselves financial advisors.  With that many advisors out there how do you know that you are getting the best advice? One way is to work with Nathaniel Ritchison, CERTIFIED FINANCIAL PLANNER™ professional, who has achieved the highest possible designation in our industry amongst financial planners and the highest levels of education and experience in the industry.

So while you are reviewing your investments, take some time out to review your overall financial plan and see if the decisions that were made were aligned with your financial goals. If it’s been a while since you reviewed your plan, or maybe you never quite got around to drawing one up in the first place, please contact Kristen in our office at (619) 682-3834 to schedule a call with one of our financial planners.