Michael La Salle, AIF®
Michael is the Portfolio Manager for Permanent Value and has been a part of the team since 2007. He joined our company after graduating from San Diego State University with a degree in Financial Services. While in school, he not only interned for Permanent Value but also interned for the nation’s largest independent/broker dealer.
Michael pursued his education and this career because he has always been fascinated by how people build and maintain their wealth over a lifetime and he wanted to play a significant role in helping them achieve and sustain financial freedom. He spent years working in the family business and truly understands the risks and responsibilities small business owners and their employees take and go through every day to build their companies and in turn build wealth for their families. Michael uses a variety of tools that are at our disposal as professional advisors to help not only small business owners but all clients prepare for financial freedom. Many clients are either unaware of the tools available to them or simply don’t have the time or expertise to implement a plan that will achieve all their financial aspirations. Michael’s expertise grows every day and he continues to train and add additional financial designations to be able to serve clients at the highest level.
Along with his investment research, Michael is also responsible for portfolio development and implementation for all Permanent Value’s clients. He is an active member of Toastmasters, San Diego chapter, where he hones his speaking and communications skills every week along with the other members.
Michael is passionate about international soccer and fine Chilean wines, and he and his wife own a home in South Bay San Diego. They welcomed their first child, a daughter, in December 2010.