Permanent Value

Michael La Salle, AIF®

Michael is a Portfolio Manager at Permanent Value with a specialty in Risk Management and has been with the team since 2007. With both his California Life and Health Licenses, Michael is able to guide clients to make sure that they have the appropriate protection for their family’s needs.  Michael has earned the Accredited Investment Fiduciary® professional designation from Fiduciary360.  He has received formal training in investment fiduciary responsibility.

In addition, Michael brings to the team an extraordinary depth of operational expertise in establishing new financial strategies and addressing ongoing client needs. He is also a member of Permanent Value’s Investment Committee, where his understanding of risk management and investment strategy adds a unique perspective. Staying true to his hometown, Michael is a San Diego State University Alum, earning his Bachelor’s of Science in Financial Services. He and his wife live along the coast in San Diego.